INTERNET MARKETING
Internet marketing is the marketing of products or services over the Internet. It is also referred as web marketing, online marketing, Internet advertising, or eMarketing. Efficient Internet marketing requires a all-inclusive strategy that synergies a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design. An online presence is critical for reaching your target audience in today’s Internet focused age. But is just having a website enough to guarantee you more customers? An honest answer would be NO. Today, the world of Internet is flocked with innumerable sites, making it difficult to find and reach the right target audience. If you don’t well-market your site, you are surely going to land your business in big trouble. Merely, having online presence is not enough, it is equally important to trap the right customers.
The greatest benefit of Internet marketing is wide reach of customers in short span of time. Internet marketing does not face any barrier of distance. It would take massive effort and money to reach targeted audiences to let them know about our specific product or service in a particular way. The Internet bridges the gap between all audiences and thus making your task easier to reach people. It also cuts operational and marketing cost in other areas.
To do so, you can work with professionals who can assist you in developing your message, engineering a plan, and implementing it.
- SEO
- PPC MARKETING
- E-MAIL ADVERTISING
- NEWS LETTER MARKETING
- SOCIAL NETWORK MARKETING
- WEB ANALTICS
SEARCH ENGINE OPTIMISATION (SEO):
Search Engine Optimization is also known as website optimization. It refers to changing the design, content and navigation in accordance with the latest search engine scoring algorithms. The aim of SEO is to improve the ranking of a website on search results pages and thereby increase traffic to your website.
PPC MARKETING (PPC):
Pay-per-click (PPC) is guaranteed placement of advertisement on the search results pages for targeted keywords for a specified amount, but the advertiser does not pay anything to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone clicks on their ad and is taken to their site.
E-Mail ADVERTISING:
Email marketing is one of the most potential marketing tools available for communicating with people. It is one of the economical means to reach wide range of customers.
WEB-ANALYTICS:
Web analytics is the study of the behavior of website visitors. It refers to the use of data collected from a web site to determine which aspects of the website work towards the goals conversions; It means to check out which landing pages persuade people to stay on website for longer time and which pages prompt people to buy.
Complete Web Analysis consists of wide range of data. It includes the number of pages visited, number of page views, time for which visitor has stayed on website, number of visitors. It also includes the other information like geographic locations of the visitors, languages, loyalty etc. It also covers the technical aspects like the browser and the operating system used. To put it in a nutshell, complete website analysis involves all Web Statistics regarding web traffic. This data is generally compared against key performance indicators for performance and used to improve a web site or marketing campaign.
Web analytics conveys what your visitors are really interested in, keywords that people really type in the search box, and the ROI (return on investment) on their marketing dollars. Therefore, your on line marketing can improve your Website Ranking and business. One can simply not survive ignoring the importance of Website Analysis.
Proper analysis of Website Statistics is one of the key factors that lead to success.